Efficient Techniques To Differentiate And Scale Your Industry

Advertising Podcast with Debbie Howard

On this episode of the Duct Tape Advertising Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Residing SMART, a full-service advertising company targeted completely at the senior housing and care business. Debbie may be a proud member of the DTM community for the closing 3 years.

Key Takeaway:

A significant problem many companies face is making an attempt to search out tactics to tell apart and scale. And so as to do this, it begins with having a confirmed procedure and methods that works. On this episode, Debbie Howard stocks how licensing the Duct Tape Advertising machine gave her trade the runway and framework to develop, scale, and thrive in her business.

Questions I ask Debbie Howard:

• [1:31] How did you get to the place you at the moment are?
• [3:36] As any one with getting old folks will almost definitely let you know indisputably, senior dwelling is a in reality emotional acquire – how does that roughly colour your pondering in relation to advertising?
• [5:34] Do you in finding that during some ways in which the business you’re in wishes to return into the trendy age? And do you additionally in finding regardless that that a few of what we would possibly name the old fashioned or conventional or offline advertising approaches are an important a part of what you want to do?
• [7:17] What’s been the toughest factor as you’ve grown and what has been a relentless fight for you?
• [10:20] As you’ve grown what you are promoting, what’s in reality been probably the most rewarding facet of the place you might be nowadays?
• [11:24] Are there professionals and cons to operating in a single very slim area of interest?
• [15:30] What would you characteristic to the expansion of your company?
• [17:13] Are there any tendencies occurring that you simply’ve noticed during the last yr or two that you simply’ve in reality been in a position to benefit from?
• [21:01] What are some puts you prefer to show to to get non-public construction and trade construction?
• [22:35] The place can other people hook up with you and in finding out extra about your paintings?

Like this display? Click on on over and give us a assessment on iTunes, please!

This episode of the Duct Tape Advertising Podcast is dropped at you by way of the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for trade execs who search the most productive training and inspiration on how one can develop a trade.