June 1, 2023

Avalon Green, a Glenville State College sophomore, has landed a spot in the West Virginia Collegiate Business Plan Competition finals. Her business proposal is Avalon Green Apparel, a line of signature women’s golf apparel. (Photo Provided)

GLENVILLE — A Glenville State College sophomore has landed a spot in the West Virginia Collegiate Business Plan Competition finals.

Avalon Green’s business proposal is Avalon Green Apparel. She is an integrated marketing major from Salt Lake, Utah.

Green’s proposal includes a line of signature women’s golf apparel. A golfer herself, Green conceptualized the designs — built by the player, for the player — to give female golfers the clothing they need to be courageous, confident, and unstoppable.

“I am so excited to be representing Glenville State College in the West Virginia Collegiate Business Plan Competition. I want to be able to give women the freedom to play golf to their true potential, and I believe that Avalon Green Apparel will help them to do that. I would like to thank everyone at the College for helping me get this far. I cannot wait to see where this competition will take all of us,” Green said.

“Avalon has identified a market that is not being served well and is creating a solution with mass appeal,” said Dr. Mark Sarver, Associate Professor of Business at Glenville State and Green’s coach for the competition.

Each team in the finals will have the opportunity to work with 3Steps2StartUp and the Robert C. Byrd Institute (RCBI) to prepare for the last leg of the competition. 3Steps2Startup is a program designed to help West Virginia businesses prepare to pitch in front of investors. The RCBI empowers entrepreneurs, moving innovative ideas from concept to market with leading-edge equipment and expertise, all while boosting company performance and profitability through skills training and quality implementation initiatives.

Teams also will attend virtual workshops in February to work with marketing, financial, legal, and business professionals. The workshops will make valuable information related to starting a business in West Virginia available to the finalists.

“Glenville State College is immensely proud of Ms. Green and what she has accomplished so far in this competition,” Mark Manchin, Glenville State president, said. “Her planning and thoughtfulness have been exemplary and I look forward to seeing her present her business plan in the final round.”

The final competition will be held April 6 in Charleston. In addition to submitting a full business plan for review by the judges, teams will also make a five-minute presentation and hold a question and answer session with investors.

Throughout the 16-year history of the competition, Glenville State has been represented in the semifinals and finals multiple times.

The competition provides college students throughout the state of West Virginia with the unique opportunity to make a business idea come to life with the support of state institutions of higher education and investors from around the country. The competition awards technical assistance funding each year to eager entrepreneurs in West Virginia.

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